Embed a social feed on Shopify
Show Instagram, YouTube, Pinterest or Medium on your Shopify storefront without an app. Create the feed in Figments, then paste one snippet in a Custom Liquid block.
Create your feed first
Open the Figments dashboard, choose your source, and create the feed. Check the live preview, adjust layout and colors, then copy the embed snippet.
Add the feed to Shopify
- In Shopify, open Online Store → Themes → Customize for the template you want.
- Add a Custom Liquid section or block where the feed should appear and paste the Figments snippet.
- Position it among your existing sections, click Save, and open the storefront URL.
Keep a homepage feed on the homepage template unless you intend it site-wide. Some themes require adding the block inside a Section first. See Shopify Sections and Blocks.
Check the storefront
- View the published storefront as a shopper, not just in the editor.
- Confirm cards fit on mobile and link to the original post or video.
- If empty, check the feed preview for a source error (private profile, wrong handle).
Frequently asked questions — Shopify
Do I need a Shopify app for Figments?
No. Figments is a single snippet pasted in a Custom Liquid block. No app install or theme code edit beyond the block is needed.
Where should I place the feed in Shopify?
Use Custom Liquid on the homepage template for a homepage gallery, or on a page template for a lookbook or press page. Available blocks depend on your theme.
Will it work on any Shopify theme?
Yes, any Online Store 2.0 theme that offers Custom Liquid. If your theme doesn't show the block, add it via theme settings or duplicate the theme and try there.